HighLevel Pricing & Plans
Compare Starter, Unlimited, and Agency Pro, then estimate the plan and AI add-on cost that fits your setup.
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Practical pricing, setup, CRM, automation, AI, and implementation resources designed to help you decide what you need and put it to work.
The right plan depends on the accounts, workflows, and agency capabilities you actually need. Start with the current pricing guide and free cost calculator.
Open pricing guide + calculator →HighLevel is a third-party software provider. Its logo and brand colors are shown for identification; SkillMerchant is not claiming ownership or endorsement.
This hub follows the questions a business actually asks: what it costs, what plan fits, how to set it up, where AI helps, and how to automate real work.
Compare Starter, Unlimited, and Agency Pro, then estimate the plan and AI add-on cost that fits your setup.
Use this resource →Compare Pay-Per-Use, Growth, and Unlimited, including Voice AI, Conversation AI, Agent Studio, limits, and extra charges.
Use this resource →Work through a clean setup sequence for the foundation, pipeline, calendar, lead capture, first workflow, reporting, and launch test.
Use this resource →Build a practical lead path from form submission through assignment, immediate response, follow-up, reply handling, and stop conditions.
Use this resource →Compare the all-in-one approach with buying CRM, automation, forms, calendars, and marketing tools separately.
Queued in this hubHighLevel combines CRM, pipelines, marketing automation, websites/funnels, reputation features, and AI capabilities. That can be useful when a business wants fewer disconnected tools, but the value depends on which features it will actually use.
Before changing your CRM workflow, model the current and target funnel so you know how much improvement would actually matter.