Find where your sales pipeline is leaking money.
Enter the real counts from your monthly funnel. SkillMerchant calculates conversion at every stage, ranks the leaks by financial impact, and shows what a modest recovery could be worth without using generic industry benchmarks.
Use actual counts from one typical month.
Each stage should be a subset of the stage above it. If your CRM uses different labels, map them to the closest equivalent.
The model does not assume recovered opportunities all become sales. It applies your current downstream conversion from that stage to closed sale. This is scenario planning, not a guaranteed revenue forecast.
Use the ranked stage table below to decide where to investigate first.
What is each stage worth fixing?
Opportunity is modeled one stage at a time so the same lost lead is not counted repeatedly across the funnel.
Rank the leaks using your own downstream performance.
If 30 leads reach appointments and 8 eventually close, your current downstream close rate from appointment to sale is 8 / 30. When the scenario recovers part of the leads lost before the appointment stage, the tool applies that existing downstream rate rather than assuming every recovered lead becomes a customer.
Verify why the leak exists.
A funnel calculation identifies where to investigate; it does not tell you the cause. Check the operating behavior behind the highest-value stage before buying software or changing compensation.